Mark your calendars, shoppers. Walmart has officially announced its 2026 holiday sales lineup, and this year the retail giant is spreading the savings across three big events running from mid-November into early December.
Here’s everything you need to know, from the dates to the perks for Walmart+ members.
Walmart’s 2026 Holiday Sale Dates
- Early Black Friday Deals: Nov. 12–15 — Online at Walmart.com starting at 12:01 a.m. ET, and in stores at 6 a.m. local time.
- Black Friday: Nov. 23–29 — Online starting at 12:01 a.m. ET, and in stores at 6 a.m. local time.
- Cyber Monday: Nov. 30–Dec. 2 — Online only at Walmart.com.
Early Access for Walmart+ Members
If you’re a Walmart+ member, you’ll get a head start. Members get early access to the hottest deal drops starting at 12:01 a.m. ET on Nov. 12 for the early Black Friday event, and on Nov. 23 for Black Friday. Everyone else can shop the remaining deals the following day.
During both events, some online-only deals will also be reserved for Walmart+ members for the first 24 hours, while supplies last.
Walmart is also offering a bundle of Walmart+ and Sam’s Club Plus memberships together for $120 a year. Perks include free delivery on holiday gifts, 2% Sam’s Cash back on everyday essentials and streaming access to a holiday movie.
What Will Be on Sale?
Walmart says shoppers can expect thousands of deals across top brands and trending gifts, including:
- Thousands of gifts under $20
- The season’s most-wanted toys, including a Top Toys list with 25 toys under $25
- Fashion, beauty and home favorites
According to Walmart’s research, 60% of consumers say gift and holiday prices affect how they feel about the season, and 70% say lower prices would make holiday shopping easier.
A Muppets-Inspired Holiday Campaign
To kick off the season, Walmart is also launching a new holiday campaign called “A Who Knew Carol,” inspired by The Muppet Christmas Carol. Kermit the Frog, Miss Piggy, Gonzo, Rizzo the Rat and Pepé the King Prawn star alongside Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as Scrooge’s niece.
The campaign starts with a video and will continue with more videos and social content throughout the holiday season.
Julie Barber, Walmart U.S. chief merchandising officer, said the goal this season is to help customers save more, discover more and make room for what matters most.
Will you be shopping Walmart’s early deals, or are you saving your list for Black Friday?
