Donatella Versace has stepped down as the brand’s creative director, after almost 30 years at the helm.
The 69-year-old will now assume the role of Chief Brand Ambassador for Versace.
Donatella took over the House of Versace following the 1997 murder of her brother, Gianni Versace, and has been instrumental in shaping the brand’s identity.
The news was confirmed in an Instagram post on Thursday, March 12.
Dario Vitale, former design director for Miu Miu, will be taking over as the brand’s chief creative officer from April 1, 2025.
In a statement, Donatella said: “Championing the next generation of designers has always been important to me. I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes.
“I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades.”
“It has been the greatest honor of my life to carry on my brother Gianni’s legacy,” she continued. “He was the true genius, but I hope I have some of his spirit and tenacity.”
“In my new role as Chief Brand Ambassador, I will remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart.”
Meanwhile, Dario said he’s “truly honoured” to be taking on the role.
“The House of Versace has a unique heritage that has spanned decades and has shaped the history of fashion,” he said in a statement.
“I want to express my sincere thank you to Donatella for her trust in me, and for her tireless dedication to the extraordinary brand that Versace is today.
“It is a privilege to contribute to the future growth of Versace and its global impact through my vision, expertise and dedication.”
