Justin Bieber has surprised fans by dropping his seventh studio album, titled Swag.
This album will explore the online concern for his mental health after his viral confrontation with the paparazzi last month.
It features 20 songs with track names including Dadz Love, Devotion, and Therapy Session.
When footage of Justin confronting a photographer on Father’s day was released, he’s heard saying: “I’m a dad. I’m a husband. You’re not getting it. It’s not clocking to you. I’m standing on business.”
This clip was widely circulated and remixed online. Now, it not only features as part of the promotion of the singer’s new album but is sampled in one of the songs, Butterflies.
With a lengthy run time of just under an hour, the 31-year-old collaborates with many rappers on Swag such as Sexxy Red, Cash Cobain, and Gunna.
The album’s title appears to be a homage to the singer’s 2012 hit Boyfriend, featuring the line “swag, swag, swag, on you.”
Promo pics shared by the Canada native feature his wife, Hailey Bieber, and their son, Jack Blues Bieber.
This highly-anticipated album drop comes after fans expressed their worry online for Justin’s well-being over the past couple of months.
Recently, the singer has shared many a post about the intrusion of the paparazzi in his personal life.
His marriage to the model was also placed under the spotlight, after Hailey was seen at many events without him as he continued to make concerning posts.
The lyrics of Daisies, the second song on Swag, appear to allude to the couple’s relationship with “falling petals do you love me or not” and “you said forever babe, did you mean it or not?”
Other song titles on the album seem to touch on religious issues including Devotion, Soulful, and Forgiveness.
In May, Justin apologised to his wife for his “mean” comments over her Vogue cover.
The RHODE co-founder was the cover star for the magazine that month, and she posed under a shower of water in a stripped shirt for the issue.
Justin then reshared the image with a “mean” caption about how he once told Hailey that she would “never be on the cover of Vogue.”
He wrote: “Yo this reminds me when Hailey and I got into a huge fight, I told hails that she would never be on the cover of vogue. Yikes I know, so mean.”
“For some reason because i felt disrespected, I thought i gotta get even…I think as we mature we realise that we’re not helping anything by getting even.”
“We’re honestly just prolonging what we really want which is intimacy and connection. So baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly I was sadly mistaken.”
Justin later deleted the caption, instead replacing it with a series of emoji’s: “🤷♂️☝🏻🙌☺️”
However, fans saw the comments before he deleted them, with one writing: “We all love you but this caption is hurtful as hell 😢 Hailey deserves a million Vogue Covers.”
Another shared: “I would be livid if I was her… not for anything other than the fact that now the world knows he said those things and she still stayed. No woman deserves that.”
In the Vogue article itself, Justin praised his wife, as he said: “I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey.”
“She’s in the spotlight, and has the attention because of her effortless knack for style, business, art and fashion,” he said.
“And the way she makes being a mom and wife look easy.”
